A lot has changed for Whirlpool in 100 years. Namely, it’s grown—a lot. Whirlpool has gone from a small manufacturing business in Michigan to a multibillion dollar global conglomerate, and it needed to expand its storytelling capabilities to match its status as the world’s leading home appliance manufacturer. The culmination of a massive international story-gathering process, this publication reveals what gives Whirlpool its signature shine.
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