Celebrating All Sides of USAA in the “Mission. Always.” Publication

Given the magnitude of its brand, you’d be forgiven for believing that USAA is older than it is, but nonetheless, reaching 100 years was a big deal. The financial services company wanted to mark the occasion with a publication balancing mission-based narratives focused on USAA’s endurance and credibility with moments-based narratives focused on the personal, human stories that set it apart—a dichotomy represented externally in the lenticular collage on the cover.