Southwest Airlines’ 50th anniversary was as much about the past 50 years as it was about the next 50. The airline knew that it wanted to give back something lasting to the community of employees and leaders who had shaped it and whose spirits would continue to define it for years to come. Featuring a paper airplane motif that propels the narrative from leader to leader, this publication is as elegant as it is heartfelt.
Want more background? Read the long-form case studyBack to Portfolio
