In this new episode, we focus on the concept of nostalgia and its power to evoke strong memories and motivate behaviors. Host Jason Dressel talks with Kristyne Batcho, psychology professor at New York’s Le Moyne College, about her field-leading research on the subject. Jason also chats with History Factory’s former senior director of creative, Corrie Commisso, about how brands have harnessed nostalgia for marketing, plus some recent pitfalls we’ve seen.
The History Factory Podcast