Cleveland Clinic

Interactive Exhibit Is Showpiece of Cleveland Clinic’s Centennial Grounded in Heritage

History Factory helped Cleveland Clinic, a modern organization hyper-focused on the future, use its centennial milestone to launch its next era. How? By forging a connection to its evergreen core principles of innovation and research. History Factory:

• Researched and created storylines and a content bank around these principles to inform multiple anniversary tactics
• Conceptualized and installed a touchless legacy digital exhibit with a modern aesthetic about the founders and the organization

Using Cleveland Clinic’s Experience To Develop a Future-Forward Perspective

Based on its history of groundbreaking advancements, Cleveland Clinic has consistently proven itself to be at the vanguard of modern medicine. Everything the organization is working on today—including robotics, telemedicine and more—will be key to the future of healthcare.

We created storylines and a content bank—including stories, copy, images and videos—to support the centennial theme, “The Future of Healthcare Since 1921,” and form the basis for a number of activations, including an anniversary website and a state-of-the-art interactive storytelling exhibit.

Two exhibits that History Factory developed and installed also remain as lasting physical legacies of the anniversary. The first, a reconceptualization of an exhibit area in Founders Hall, connects the founders’ legacy with the future of healthcare.

The second, an exhibit in the Miller Family Pavilion on the Cleveland Clinic main campus, draws visitors in with imagery of the forest where Cleveland Clinic’s founders strolled during World War I and first visualized the hospital and its style of care. The exhibit also allows visitors to immerse themselves in a collection of the organization’s stories, using touchless technology to highlight content. In keeping with Cleveland Clinic’s emphasis on the healing power of art, the exhibit combines the organization’s storied history with a modern, contemporary aesthetic aimed at engaging visitors in a way that is consistent with the many art installations throughout the campus.

Our work in partnership with Cleveland Clinic will continue to deliver on the promise of leveraging the organization’s heritage to drive its new mission and create the future of healthcare.

Our work in partnership with Cleveland Clinic will continue to deliver on the promise of leveraging the organization’s heritage to drive its new mission and create the future of healthcare.

“One of our goals is to use the centennial really to revive an active dialogue, the active memory of our history, and then keep that current and in front of our caregivers going forward.”

Paul Matsen, Chief Marketing and Communications Officer

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