“The millennial generation is one that really appreciates and values authenticity, originality and meaning, so a lot of marketers are using history to reach them. “
Thats what Bruce Weindruch told Knowledge@Wharton host Dan Loney earlier this week when talking about his new book Start With the Future and Work Back: A Heritage Management Manifesto.
Hear what organizations are doing today to get to tomorrow and how The History Factory is helping them leverage their corporate heritage to achieve future goals.
Listen to the full interview below to learn why ‘back to the future’ has an important meaning in business.